Basic Terminology | Email Marketing Tutorial For Beginners | Simplilearn
UDAO
About this course
This course provides a foundational understanding of email marketing terminology, including concepts like 'the list', email service providers, opt-ins and opt-outs, spam regulations, and critical performance metrics such as open rates and click-through rates. Learners will also explore best practices for email list management and the implications of transactional emails.
What you should already know
No prior knowledge of email marketing is required, but familiarity with basic marketing concepts may be helpful.
What you will learn
By the end of the course, learners will have a solid grasp of essential email marketing terminology and best practices necessary for building and maintaining effective email campaigns.