Off-Page vs On-Page SEO Techniques | SEO Tutorial for Beginners | Digital Marketing Course | Edureka
About this course
In this SEO tutorial, learners will explore the fundamental differences between on-page and off-page SEO techniques. The session begins with an introduction to on-page SEO, covering essential practices such as keyword optimization, meta descriptions, and internal linking. It then transitions to off-page SEO, emphasizing the significance of backlinks, social media engagement, and establishing authority. By comparing these two approaches, participants will gain insight into their unique goals, strategies, and the importance of both for optimizing website visibility and search engine rankings.
What you should already know
A basic understanding of digital marketing concepts and familiarity with website management are recommended before taking this course.
What you will learn
By the end of the course, learners will be able to understand the key elements of on-page and off-page SEO, apply best practices in their own digital marketing strategies, and effectively enhance their website's search engine performance.